Why is music video important?
The importance of music video is to help promote the artist brand, help to sell merchandise, gain more followers and potentially turn new followers into loyal fans.
A Music video is a short film of your music. Famous artists such as Michael Jackson and Madonna are known for spending millions of dollars on music video productions, both icons understood the importance of producing cinematic music videos. But if you are an artists staring in the music business, or you have been in the music business for a while but do not have a high budget to produce a cinematic music video, do not worry on breaking the bank. Look for a local and professional music video media company, who is starting their business and will guarantee you with an affordable price.
It is also important to work with a professional and creative producer on your music videos. People love watching movies, because of the stories and emotions showing during the scenes, so find a producer that can actually show a cinematic storyline of your music, and more people will watch it.
No Budget Music Video production BA Music Media - Drone footage included
Where do I post my Music Video?
Now days, YouTube is a free replacement of MTV’s music videos exposure. All you need is a high quality visual of your music to get noticed on social platform, such as “YouTube Music”. This is a streaming website and app for music and music videos, where 80% of it's users are watching music videos. This is a huge percentage of viewers on the second largest social network platform.
Another important social platform where you can share music videos is Facebook. By sharing your music videos to Facebook groups related to your audience, will increase your popularity.
We watched a hip hop duo with 1,500k fans based following on Facebook reach 40k people in 3 days after releasing their first professional, cinematic music video produced by BA Music Media. The same music video was important to get this hip hop artists back on the music map, new gigs, magazines articles and featured on Michigan morning tv show.
Music Video reaches 40k people in 3 days on their Facebook - BA Music Media Production
1- Promote Music - From the first attempt of the history in 1894 to create a sound film, to musical movies streamed in the 1960's, turned into cinematic music video - nowadays, artists are choosing music video tool as primarily use of marketing. It helps promote their brand, popularizing already existing songs to reach more fans and spread their music across the globe.
2- Sell Music - Ironically saying, music video still a great way of helping sell your music. In spite of so many free music download platforms out there, and free online radios, there are still tons of people buying music on iTunes. So make sure to add your iTunes link to the music video description, where fans can buy your music.
3- Sell Merchandise - As mentioned before, people can listen to free music everywhere online. So Music videos became the mainstream for artists to sell clothing line, perfume fragrance, headphones and vitamin water. The rapper and entrepreneur “50 cents” for example, came back in 2011 with a music video called “ Wait until tonight” to promote sleek audio company’s headphone “ Sleek by 50 cents”. The headphones became very popular, and in almost every scene of this music video sleek headphones was featured. More than 6M people saw this video, and both the artists and the company pocket a huge profit form it.
4- Promote Brand - Brand is the artists record label. The music video helps artists to appeal to their target audience to help promote the brand. “Nicki Minaj” fictional persona attracts mostly men audience for her suggestive name, sexy and provocative music videos that includes a lot of twerks and nude scenes . She told vogue magazine - “someone changed my name and I hated”. Sometimes artists do not have much control of their music video acting or what name they will take on, and in most cases, it's up to their record label who help direct the artist appearance to reach a large audience views.
5- More Loyal Fans - There are hundreds of ways to gain more followers for your music, but ultimately is going to come down to how many followers can you turn into loyal fans, who will help promote you and support your career in the long run. Music Videos clearly spreads as viruses and people will start to follow you if the visuals of your lyrics are good enough to entertain them. The quality of your music has to be remarkable as well, to turn new followers into loyal fans. Consistency of music videos is the key to find new fans on YouTube, the 2nd largest search engine on the internet. No one wants to stare at one picture of an artist or band while listening to a 3-4 minutes song. Fans want to watch their idols on action, so the more cinematic music videos you put out there, the more fans you will attract.
6- Concert Visual - Showing your music video during a concert is important to help engage your fans, specially if they have already watch your music video before on social platforms or on your website. This is a great way to promote your music and reassure the visuals of your lyrics into your fans brain. The more they watch your music videos the more they will remember of you.
"Clout" Music Video Ben Davis dismissing Tekashi 6ix9ine - BA Music Media Production
7- Media Exposure - The press love to work with artists who find creative ways of getting attention towards their music. The San Diego Hip Hop singer known as "Ben Davis" takes on dismissing the polemic, New York rapper Tekashi 6ix9ine. During Ben Davis music video "Clout" produced by BA Music Media, the San Diego Mc, illustrates in the end of his video how he will take down "Tekashi 6ix9ine" with a golden microphone. Ben Davis also, call a meeting on a huge table with his friends to strategize how he will dismiss the rappers "lil uzi" & Tekashi 6ix9ine calling it the "Hit List". A picture of Tekashi 6ix9ine ends up burnet on Ben Davis' fire pit.
Ben Davis is taking on a famous celebrity, whom all press is looking at right now. This is a great way of getting the media attention to his music. Ben Davis music video has very professional visual and sounds. He just set a press release to get full exposure of his music video, and Pandora is favoring his playlist music at the moment.
Whether is focusing on taking down a famous celebrity or showing your hometown, remember to be creative with your music videos. Your fame will depend on how you present your self and how creative you can be.
San Diego Event Video Production